President Muhammadu Buhari and his party, the All Progressives Congress (APC) have been caught in an embarrassing act of plagiarism with the illegal lifting of their ‘NextLevel’ logo and campaign slogan from a foreign university’s website.
A careful research by eagle-eyed critics of the president and the ruling party showed that the ‘next level’ name, logo and design, was taken from the website of an American varsity, the Winthrop University School Partnership Network.
According to the varsity’s website, the ‘NextLevel’ term is the name of a project funded by the US Education Department in collaboration with Fort Mill School District, another school in New York.
“Next Level is a professional development program grant funded by the US Department of Education and administered through the office of English Learner Acquisition (OELA) PR/Award,” according to Winthrop varsity.
A vociferous critic of President Buhari, Professor Farooq Kperogi, described the plagiarism act as unfortunate and questioned how a campaign team which is incapable of developing an original idea or logo of a political campaign can be trusted to effectively manage a country.
In a Facebook post captioned “NextLevel of Intellectual Theft”, Kperogi described the president’s team as “lazy and shamelessly dishonest even in little things”.
“APC’s NextLevel campaign isn’t just deficient in creativity; it’s also a shameless theft of an organization’s intellectual property. See the photos below. This is thoroughly embarrassing! How can you afford not to be original in something as consequential as your campaign logo and slogan? What level of vacuousness can activate that sort of intellectual dishonesty?,” the US-based university professor wrote.
“Remember that the ChangeBeginsWithMe campaign slogan and logo were also brazen intellectual thefts. These guys are lazy and shamelessly dishonest in even the little things. No wonder Buhari’s government has been one giant, hypocritical criminal enterprise. No one thinks in that government. None at all. They are all intellectually low-grade criminals. And that’s why the government just has to go in 2019,” he added.