Women Entrepreneurs urged to embrace digital marketing for global penetration


Women Entrepreneurs have been urged to embrace digital platforms as a tool for improving and packaging their products in order to increase their online presence and access the global market space.

Executive Director, Nigerian Export Promotion Council (NEPC) Dr Ezra Yakusar made the call at a one day program on promoting women inclusiveness and empowerment through non oil export held in Kano.

Dr Yakusar who was represented by the Regional Coodinator North West Zone of the NEPC, Mr. Salami M. A said that the women were given preference as Small and Medium Enterprises (SMEs) in Nigeria are mostly dominated by women.

“There is need for women to leverage on digitalisation, improve their business performance and become more resilient and competitive in the international market.”

He also urge the women to prepare digitally well in their export capacity building to face inherent challenges bedeviling the non-oil sector.

In his key note address the representative of the Regional Coodinator of NEPC, Yakubu Gambo said that for any export business to succeed it has to be adherent to the digital marketing system, for any violation may lead to unnecessary delays

“Adhering to the digital market requirements in export business ensure the safety, integrity and marketability of the products as it erases Technical barrier and enhances competitiveness ”

Presenting her paper, Ms Peace David emphasize on the importance of advertisement as well as packaging system.

“It is very important to package your products very well to attract the buyers and also regular advertisement of your respective products is a key to export business,” she said.

Many of the participants who spoke to Daily Trust commended the NEPC for organizing the training and promised to make good use of it as well as sharing the knowledge with others.


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